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SEO Search Engine Optimization From Altitude Data

SEO, Search engine optimization and search engine positioning is offered by Altitude Data and it's targeted at businesses and individuals who are looking to increase traffic to an existing web site, or hit the ground running with a new site. Any web site, no matter how cool it looks, is only as good as the traffic it generates. If you're buried in the maze of 100,000 plus search results, people are going to have a hard time finding you. Search engine optimization, or SEO addresses this problem by ensuring that your site is returned in the first 10-30 results.

Statistics show that approximately 65-85% of the traffic visiting your site arrives via search engines. This makes it critical to understand how search engines work and how they index and rank pages. Altitude Data has the knowledge and SEO expertise to help in search engine positioning and optimization. Our web developers can put your site at the top of the rankings where people can actually find you. You select the keywords and key phrases that you need for your specific application, and we do the rest. Within 60-90 days, you will be up and running and generating more traffic each month.

Search Engine Optimization - What's Included?

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Altitude Data consultants provide useful services for website owners, including:

• Review of your site content
• Review of your site structure
• Keyword discovery research
• Advice on hosting, redirects, error pages, gateways, flash & javaScript
• Content development
• Competitive discovery

• Online campaign development
• SEO training
• Use of W3C web standards
• Expertise in specific markets and geographies.
• Interoperability & accessibility
• Choose wisely

Most Common Search Engine Optimization Abuses

The "Google Webmaster Help" page cautions against the following practices:
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on your behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, you have just paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

Other SEO Abuses

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• Owns shadow domains
• offers to sell keywords in address bar
• guarantees ranking, but only on obscure keyword phrases

• operates with falsified WHOIS info
• Links to other clients on doorways
• gets traffic from "fake" search engines, spyware, or scumware

If you feel that you were deceived by an SEO in some way, you may want to report it to the Federal Trade Commission (FTC). They handle complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

A Total Internet Solution From Altitude Data

Navigating the technology fog, Altitude Data helps you put it all together, we can offer you a practical, attractive, efficient, web site design solution. We offer local web site hosting on robust, secure web servers. We can help you attract more visitors by optimizing your site for search engines.

We also offer you detailed traffic reports each month which show you how many people visited your site, which search engines they used, what search terms they used, and a list of other websites that referred visitors to you. This keeps you fully informed on how much activity your site is generating and also the type of activity so you can make informed decisions without having to spend a geat deal of time collecting and collating the data. Let Altitude Data help launch you into the "Global Marketplace"